Red Bull asked us to create a Pride event in New York. We decided to hold it in an actual bathhouse—a nod to the hidden, euphoric spaces of queer nightlife in the ‘70s and ‘80s. It wasn’t about nostalgia. It was about honoring history while building something new inside it.I led the creative direction from concept to execution. That included spatial design, event identity, 3D modeling, lighting, visuals, merch, printed materials, and every guest-facing detail in between. The visual tone pulled from vintage reference, but was styled to feel current, immersive, and specific.
The event sold out. It was at capacity from open to close, with a line out the door and a ton of organic visibility on social. More importantly, it connected. The community showed up and saw something built for them—something that respected where they’d been and offered a new space to celebrate who they are.Projects like this don’t work if they’re just “on brand.” They work when the creative team listens, understands the assignment, and builds something people actually want to be in. That’s what we did here.
Five different spaces, three bars, glitter covered dancers, a free-use pole, a candy bar, a self glittering station, a nail station, a popsicle trolly, 9 dj's on two different stages, a tattoo artist, and all the red bull people could drink. It got wild.
The event sold out. It was at capacity from open to close, with a line out the door and a ton of organic visibility on social. More importantly, it connected. The community showed up and saw something built for them—something that respected where they’d been and offered a new space to celebrate who they are.Projects like this don’t work if they’re just “on brand.” They work when the creative team listens, understands the assignment, and builds something people actually want to be in. That’s what we did here.
