Twisted Hemp wanted to grow their visibility through social content, brand partnerships, and live events. As their agency, we handled everything on the creative side. My role as Art Director was to make sure it all looked good, felt right, and spoke to the people they were trying to reach.
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That meant leading creative across campaigns, social strategy, brand visuals, and real-world touchpoints. We partnered with Clipper lighters, produced photo and video content at volume, and helped concept and execute a branded event featuring Mike Tyson and Ric Flair. I oversaw the look and feel across every channel—ensuring the brand stayed cohesive, energetic, and visually clear.
We also handled POS materials and packaging graphics—designing systems that would translate across retail environments, social feeds, and activations without falling apart. A lot of the challenge was stylistic calibration: making sure the brand felt bold, not sloppy. Confident, not overdone.The work performed well—high engagement on social, strong response to the event, and a clear identity across platforms.
