The Ama needed a way to express unity amongst doctors, and that they understood the needs and lived experience of their members after covid. Battling burn out and over work after the pandemic was their main focus alongside policy lobbying. So I used tons of different hospitals and doctors to create collages that spoke to the universal moments and feelings of the doctors in this country.

Published work and concepts that strove to speak to the freshness of the products. They sell flash frozen meats and seafoods, so it is the same thing the grocery store gets, but public perception is warped because they never see the product frozen, only thawed and on display. Without showing the actual freezing process, trying to speak to the freshness of the products became a challenge, so to tie the consumers understanding of the product, we anchored it to the places it came from. Creating accosiations between the food and these grand visual narratives.
I had a ton of fun doing this work for nurse john, an influencer with a substantial following, he was going on tour for the first time. We created a fun playfull set of graphics that spoke to his audience, and his talent as a comdien and entertainer.
I got to design a gifting set with Cointreau last year that was meant to embody the spirit of the Cosmo, a drink made famous by Madonna, and later Sex in the City's Carry Bradshaw. We included everything needed for a evening of cosmos and caviar. All the supplies, ingredients, glasses and needed accouterment for everything involved.
